Author: Matthew E. May
I think this was a reread or else he's dealing with stuff Malcolm Gladwell has written about elsewhere. Symmetry (bilateral, rotational & fractal), Seduction of non finito - empty or undefined spaces (Mona Lisa's blurred edges that bring her to life because the brain animates the fuzzy), law of Subtraction (removing the uneccessary) and Sustainability ( ability to maintain something at certain level indefinitely - kept whole, seeing finite resources as source of innovation - pot-in-pot coolers).
Interesting, helpful and destined to be taken out again to re-read.
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